We've had a few newbies join the team here at Spike recently so Doug has created a new team "photo" above so you can put faces to names. From left to right we have Doug, Elizabeth, Shane, Chris, Jessica and Glenn. Over the next few editions we will profile some of the team so you can get to know us all a little better.
It's an exciting time to be in email marketing. We're seeing the focus moving away from batch and blast campaigns to relevant, personalised, targeted and localised campaigns. Campaigns where it's all about engagement and the customer journey. Something we at Spike have been talking about for years! It's cool to see business get on board.
You don't need to wait for a new CRM either. We have the capabilities here at Spike to do the data crunching to identify and create your customer segments today.
Another thing we wanted to share is we have had great success from in-bound and out-bound SMS campaigns we have run recently. There is still plenty of untapped potential in the simple txt message. Contact Glenn or Shane and we'd be happy to create a campaign concept for you.
Have a good week and make sure you check out the latest from our blog.
The team @ Spike.